This past weekend, I got super excited when I happened to find the absolutely perfect kitchen “island cart” at one of my favorite stores. My kitchen is on the smaller side, and we don’t have a ton of cabinet space, so I’ve been looking for “just the right” piece of furniture for my kitchen for a long time. So when I found one that was just perfect, you know I snatched it up and raced home with it! I then spent a good portion of my weekend (which was rainy and cold, by the way – spring has left Michigan for the moment!) completely reorganizing my kitchen.
While I didn’t see this particular episode as spring cleaning (it was more excitement!), I think that spring still gets a lot of us in a mood to clean things up and refresh our surroundings.
And if now is a good time to get rid of old winter clothes that no longer fit, it’s also a great time to freshen up your website, your online presence and your marketing.
Just like clothes in your closet, there are probably tasks in your marketing plan that no longer fit and serve your business. And at the same time, there might be a buried treasure hiding under all the junk – something you’ve forgotten about or didn’t know you had in the first place!
You may be spending lots of time on a social networking site that no longer has the audience you’re wanting to connect with. Or maybe your business has evolved, and you’re still getting traffic to your website, but have never checked to see where it’s coming from. And if you don’t know where you’re getting interested visitors from, how in the world can you go out and get more?
So here is a little Spring Cleaning Challenge for you:
Go through your website carefully, and make sure it’s up to date. While things like copyrights, email addresses and phone numbers may seem obvious (and please get at least those right!), look at things like
- Is your pricing current?
- Do you have events listed that are way old?
- For those events that are over, do you have recordings? If so, are they available? If not, now’s a great time to make those available for download – either free or paid. Look, we just created a fresh new freebie or product!
- Do your newsletter/autoresponder signups and website contact forms work?
- Is your bio current? Check your website, as well as your social media profiles, article directory sites, and anywhere else you have yourself listed.
On Monday, I’ll give you part 2. But over the weekend, take a look at your website and get that current!