Last Friday, I gave you step one of my 2 part Spring Cleaning Challenge for your online marketing. If you didn’t see it, check out Part 1 here:
Hopefully, you’ve taken the time to go through and do that. Not only is it just good practice to look through your site every so often, it may remind you of things you started, but didn’t finish, or ideas you had that are primed for execution now!
Go, right now, and take a look at the analytics or stats for your website and blog. And if you don’t have some sort of analytics set up, we need to fix that. Pronto! Please!!
Look closely at what your highest sources of traffic are. Can you do more with them? For example, if you are getting a high number of visitors from Twitter, maybe you could spend some more time there, and phase out another site that isn’t even showing on your traffic sources right now.
Or, if you’re getting a lot of traffic from a few articles you submitted months ago, maybe now is the time to put a specific article marketing strategy into place, and generate lots more traffic through the regular submission of fresh articles.
Or maybe, you’re getting traffic from a collection of websites and blogs of people you know, work with, or that are affiliates of yours. This is a great one, because it’s quick and easy to deepen the relationship, and generate more traffic from the same sites. You can do this through regularly commenting on their blogs, starting conversations with them in social media, becoming a guest contributor to their blog (you already know their audience is interested in your content!), or simply asking them! A quick email is a great ice-breaker. All you need to say is that you’ve noticed a lot of traffic coming through from their site, and you wanted to thank them for it. You can offer to guest post for them, or suggest that there may be the potential for a Joint Venture between the two of you. And if they’re affiliates of yours already, just ask them what they would like in order to promote you better, and earn more commissions.
Finally, once you know where the highest sources of traffic are, take a good hard look at where you’re spending your time. If you spend hours every week writing articles, but don’t see article directories as a major traffic source, maybe that time would be better spent somewhere else. This isn’t about creating more tasks for you to do (because almost all of them will probably offer some value to you), it’s about knowing where the biggest return on your time investment is, and focusing your efforts there.
Have you been struggling with figuring out your analytics, creating a system to automate some of your marketing tasks, or any other Marketing Tech headache? Got a question and wish you could just pick the brain of someone that works with blogs, social media and shopping carts all day long? Join our next Marketing Tech Q & A call! For only $17, you get access to our hour-long Q & A call where you can ask all those questions that have been bubbling around in your brain!