Now I know, analytics aren’t the sexiest thing in marketing. Most people want the latest and greatest new tools or tricks, me included! :) But knowing who is visiting your site, where they’re coming from, who is linking to you, and where in the world they’re located is really helpful in knowing whether your current marketing (or that new latest and great tool) is working the way you want.
After all, if you want to appeal to US corporate business development professionals and expect that most of your traffic will come from LinkedIn, you might be surprised to find that the majority of your traffic is clicking through from Facebook and are located in Europe. Without analytics, you’d be completely unaware. As they say, ignorance is bliss! Unfortunately, for the business owner trying to make a living through sales of their products or serivces, it isn’t bliss because you’re not getting the results you’re expecting and you wouldn’t even know why.
So analytics are very important – they can give you insights into your visitors that let you make copy changes to better appeal to your target market. They can give you an idea of who is linking to you and interested in your content. And they give you the opportunity to do better with your business.
But what about external pages, like your Facebook Fan Page? A Facebook Fan Page is an increasingly important part of your online presence, but until now has been fairly difficult to get a sense of analytics. Facebook Insights give some info, but not as much as a lot of people would like to see. But now, there’s a way to add your Google Analytics code to your Facebook Fan Page!
But rather than me trying to explain how to go about adding the code, the folks over at Social Media Examiner have done a great job of that already! Check it out, they offer instructions complete with pictures and make it easy for you to do it yourself.