How to: Add Google Analytics to your Facebook Fan Page

Posted on November 17, 2010 by

Now I know, analytics aren’t the sexiest thing in marketing. Most people want the latest and greatest new tools or tricks, me included! :) But knowing who is visiting your site, where they’re coming from, who is linking to you, and where in the world they’re located is really helpful in knowing whether your current marketing (or that new latest and great tool) is working the way you want.

After all, if you want to appeal to US corporate business development professionals and expect that most of your traffic will come from LinkedIn, you might be surprised to find that the majority of your traffic is clicking through from Facebook and are located in Europe. Without analytics, you’d be completely unaware. As they say, ignorance is bliss! Unfortunately, for the business owner trying to make a living through sales of their products or serivces, it isn’t bliss because you’re not getting the results you’re expecting and you wouldn’t even know why.

So analytics are very important – they can give you insights into your visitors that let you make copy changes to better appeal to your target market. They can give you an idea of who is linking to you and interested in your content. And they give you the opportunity to do better with your business.

But what about external pages, like your Facebook Fan Page? A Facebook Fan Page is an increasingly important part of your online presence, but until now has been fairly difficult to get a sense of analytics. Facebook Insights give some info, but not as much as a lot of people would like to see. But now, there’s a way to add your Google Analytics code to your Facebook Fan Page!

But rather than me trying to explain how to go about adding the code, the folks over at Social Media Examiner have done a great job of that already! Check it out, they offer instructions complete with pictures and make it easy for you to do it yourself.

7 tips for knowing what social media tasks to outsource, and when

Posted on December 2, 2009 by

Too many small business owners wait until they’re overwhelmed to start outsourcing, either because they feel they’re the only one who can do the job right, or because they fear it’s simply out of their budget.

The truth is that there are many tasks you’ll come across in your web-based business that do not fall within your area of expertise. The right virtual assistant will get you set up, going and be on to the next task in the time it will take you to read the FAQ’s! Think of them as your virtual help-desk for developing, implementing and marketing your internet presence

1. Take a look at your current time spent on certain social media marketing related tasks? Do you find yourself losing hours on Facebook a day? While you may enjoy it, this could be a great first step to outsourcing, as you’ll immediately be more productive.

2. What parts of your online marketing strategy do you dislike? If there are things you know you should be doing, like looking at your analytics, but find you’re always putting them off, outsource them. You’re feeling guilt over a task you don’t like, instead of feeling positive about all the tasks in your business you do enjoy. This can immediately affect your perceived happiness/stress levels.

3. Or, if you find that you really enjoy social marketing, and aren’t getting your business must-do’s done (like bookkeeping, billing, scheduling, etc.) find a VA that can assist with those annoying tasks so you’re free to do the tasks you enjoy.

4. Find a VA by referral – the beauty of social networking is that it allows you easy access to all sorts of people that may be using similar tools as you. You can go to them for recommendations on programs, services and people. And this gives you more peace of mind as you start outsourcing projects.

5. If you’re so overwhelmed that you don’t even know where to start with outsourcing, find one tasks that stands alone (something like getting out your newsletter). You can send over your template, article, and site logins and know the task will get finished. That alone can help you see the forest for the trees and start to delegate more.

6. Know that sometimes you just have to stop and take the time to delegate, even if you feel too busy. It’s better for your peace of mind now, and you’ll never get to it later. So just do it!

7. Finally, remember that having a more objective perspective on your business can do wonders as well. A VA with good business sense can help streamline systems, suggest areas for improvement, strategize your marketing and generally provide you balance when things get crazy.

Marketing Geeks Intl.

Category Archives: Facebook tips