Are you a Master at what you do? Does it matter?

When trying to build their business, a lot of entrepreneurs blame the fact that they aren’t successful on just needing to get better at what they do.

I think people get this from their years in the workforce. When you got a performance review, your boss would usually talk about ways to improve performance, and a lot of times it involved getting a certification, learning a new skill or software, cross-training in another department, etc.

You know what, though? If you are a business professional and have some level of expertise, you know more than a lot of people out there! There is someone who would love to know what you know, and in that way, you offer value to them.

Now, I’m not saying that additional training isn’t important. But I think a lot of entrepreneurs use the excuse of wanting to get more training/skill/knowledge/another certification as a way to avoid taking that next big step, stepping up, and really marketing their business and seeing the success they deserve.

“Marketing is more important than mastery”.
-Ali Brown

Marketing is THAT important. And if you’ve been holding back until you get that next level of education, I challenge you to STOP! It might take a major shift in the way you’re currently thinking about your business, but think about it this way: it doesn’t matter how much you know, if nobody knows about you, you’ll be out of business before you know it.

How can you best showcase the expertise you already have?

A quick, easy and low-cost way to get started showcasing that expertise is online marketing. You could write a series of articles on a topic that a lot of people have questions on, or a How-To series. Share little mini-tips regularly on Facebook, Twitter and LinkedIn. Use some of this content, and create short videos that you put on YouTube. Fill your blog with all of these different pieces, and you might just be amazed at your own expertise!

Not only does this increase your visibility and get you out of your own head, it helps you get more clients through the Know Like and Trust factor. People will see your expertise, they’ll get to know you, and they begin to trust you. And that is an awesome way to start a new client relationship.

If you’re ready to embrace your current expertise and start marketing yourself online, there are lots of articles here on my blog, and online, to get you started. Or contact me for your own 20 minute strategy session to learn more about how a VA can help you with a complete online marketing strategy.

Using Your Logo Efficiently in your Online Marketing

So you have a nice, pretty logo – yay! But now what? Do you know how to use your logo effectively in your Online Marketing? Here are a few tips…

There should be a consistent look and feel to every page of your website. You want your visitors to know they haven’t actually left your site when they go to another page. A WordPress based website is great for this, as you have a standard template that can be customized for your needs, while keeping certain areas the same for branding.

Icons for going back or to the next page, for printing the page or even the icons that line your menu should all follow the same theme as your site as part of your marketing effort. Every aspect of your website should be about your brand. Standing out from the rest is not nearly as important as having others recognize your site. If a visitor travels to other pages and they look different, they may believe they accidentally left your site and then really leave it!

A simple concept for internet market branding is your logo as an icon. You can then use this as buttons and every time a person has to click, your logo makes an imprint. Obviously it will need to be much smaller than the main logo on your page or other areas to be used as a menu icon, as small as 16 x 16 pixels for the favicon (the icon displayed in the browser window and in saved bookmarks), but the reduced image will continue your branding throughout your pages and offer a benefit to your internet marketing effort.

Additionally, with this level of branding throughout your site there will be no doubt in your visitor’s mind where they are. You can even make it so a visitor bookmarking your site will see the icon in his or her favorites, further imprinting the image. Remember, returning visitors often buy more than first time visitors and keeping your image in their minds will aid your internet marketing efforts

And use your logo in your social media sites as well. While I always recommend that you use a photo of yourself for your personal profile on Facebook and Twitter, you can definitely use or incorporate your logo into your Facebook Page photo. And you can utilize a custom Twitter background to help with branding with your logo as well.

With a bit of creativity, you can make it so prospective customers automatically think of you when they see your logo. This is one of the simplest yet most effective branding methods.

The Basics of writing articles for online marketing

Writing articles is a great way to increase your visibility on the web. Article directories (places you can submit your article, and have it picked up for syndication or reprint) used to rank very well in the search engines, and still carry some weight. And posting your own articles there means that you increase the number of places you can be found on the web, as well as increasing the number of incoming links to your website through your resource box. Additionally, having lots of content (in the form of articles as well as videos, audios and more), is a great way to significantly increase your presence on social media sites.

Want to take advantage of the power of article marketing, but aren’t sure how to write web-friendly articles? Here are some great resources on how to write good articles that can be used in your newsletter, on your blog and can be submitted to article directories:

5 Basics to Article Writing

Writing Persuasive Articles

Feature Article Writing – Uncover 4 Incredible Feature Article Writing Tips

Article Writing Solutions – Discover 4 Effective Secrets to Multiply the Number of Your Articles

Free teleclass: 5 Innovative Marketing Strategies for 2011

You missed it live, but you can still listen to the recording!

If you’re like many solo business owners, you’ve probably dipped your toe into the world of online marketing & social media. And there are so many different pieces to online marketing, you may find yourself jumping from one “latest and greatest” tool or fad to another, with no plan, and no results to show for it.

Yes, the world of online marketing IS always changing, but in order to harness its power, you need to know what is working now, and how to apply it to YOUR business.

Register below for the recording to learn

  • One marketing tool that has a 95% open rate for messages to your ideal clients
  • New ideas for integrating social media into your current marketing
  • 3 Ways to figure out what online marketing is working for you, and what isn’t
  • 30 minutes a week to gain local (and national) visibility
  • 4 Tips on finding the right person to help you with implementation, and the important things to communicate to them

So whether you’re a successful solo professional that has decided there’s not enough time in the day to do it all yourself and need to outsource, or are just getting started and want a system to follow yourself, this call is for you!

Sign up for access to this recorded teleseminar

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Using Blogging to Build Your Online Presence

About a year and a half ago, I was part of the Summer Speakers Series, and spoke on Blogging for Business. In the spirit of the season, I decided to give away the audio to share with everyone, in case you missed it! Here’s what we covered…

With all the other online marketing buzzwords floating around, it’s easy to forget about blogging, or to write it off for the next new thing. Don’t! This presentation shows you why you need a blog now more than ever.

Using Blogging to Build Your Online Presence will cover:

  • Why blog?
  • Blogging platforms
  • Ways to take advantage of multiple streams of content to save time and write less
  • Creating a blog that is a strong base for all your other social networking and social media activities
  • Promoting your blog

You’ll walk away with a complete understanding of how to best set up your blog. As a bonus you’ll also receive the Blogger’s Rolodex, a complete list of resources and tools to take full advantage of the marketing power a blog can bring to your business, and Blogging 101 and Beyond, a complete guide to using the WordPress Dashboard.

Listen now…

[audio:http://www.marketinggeeksinc.com/audios/Blogging-to-build-online-presence.mp3]

And as promised, here are the two documents promised!

Blogging Rolodex

WordPress 101

How to: Add Google Analytics to your Facebook Fan Page

Now I know, analytics aren’t the sexiest thing in marketing.  Most people want the latest and greatest new tools or tricks, me included!  :)  But knowing who is visiting your site, where they’re coming from, who is linking to you, and where in the world they’re located is really helpful in knowing whether your current marketing (or that new latest and great tool) is working the way you want.

After all, if you want to appeal to US corporate business development professionals and expect that most of your traffic will come from LinkedIn, you might be surprised to find that the majority of your traffic is clicking through from Facebook and are located in Europe. Without analytics, you’d be completely unaware. As they say, ignorance is bliss! Unfortunately, for the business owner trying to make a living through sales of their products or serivces, it isn’t bliss because you’re not getting the results you’re expecting and you wouldn’t even know why.

So analytics are very important – they can give you insights into your visitors that let you make copy changes to better appeal to your target market. They can give you an idea of who is linking to you and interested in your content. And they give you the opportunity to do better with your business.

But what about external pages, like your Facebook Fan Page? A Facebook Fan Page is an increasingly important part of your online presence, but until now has been fairly difficult to get a sense of analytics. Facebook Insights give some info, but not as much as a lot of people would like to see. But now, there’s a way to add your Google Analytics code to your Facebook Fan Page!

But rather than me trying to explain how to go about adding the code, the folks over at Social Media Examiner have done a great job of that already! Check it out, they offer instructions complete with pictures and make it easy for you to do it yourself.

Free teleclass: Crafting your online marketing strategy into an easy-to-delegate system!

Announcing our next free teleclass on Tuesday, August 10th at 3pm Eastern

If you’re like many solo business owners, you’ve probably dipped your toe into the world of online marketing & social media. As you may have found, though, if you don’t have a strategic plan for social media, it can be time-consuming, and not always produce the results you’re looking for.

And there are so many different pieces to online marketing, you may find yourself jumping from one “latest and greatest” tool or fad to another, with no plan, and no results to show for it.

Wouldn’t you love to be shown an easy way to decide on a complete online marketing & social media strategy, set up the tools and systems to get it done quickly and efficiently (instead of spending all day on it!), and even have the entire system to give to a social media manager, virtual assistant (or even your teenager) so this marketing plan can work for you, while you have time to work on your own genius ideas?!

Join us on this free teleseminar on Tuesday, August 10th at 3pm Eastern to learn

  • A simple way to create a social media strategy that can be easily communicated to your assistant
  • 3 handy tools to run (almost) all your social media marketing
  • Guidelines for things your assistant should not do when managing your social networks
  • 5 Tips on finding the right person to help, and the important things to communicate to them
  • And one easy-to-follow system to streamline all the pieces into a recurring Online Marketing calendar, so you & your assistant always know what’s coming up, and what’s expected (an easy way to avoid the stress and hassle of marketing tasks falling through the cracks!)

As a bonus, you’ll receive a copy of our Social Media Strategy File to use for yourself, and a sample Marketing Calendar to ensure you see just how easy this can be to put into place.

So whether you’re a successful solo professional that has decided there’s not enough time in the day to do it all yourself and need to outsource, or are just getting started and want a system to follow yourself, this call is for you!

Register Your FREE Seat on this Teleseminar NOW!
Tuesday, August 10th at 3pm EST

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Can’t make the call live? No worries! Be sure to register, and we’ll send you a copy of the recording.

A spring cleaning challenge for your marketing – part 2

Last Friday, I gave you step one of my 2 part Spring Cleaning Challenge for your online marketing. If you didn’t see it, check out Part 1 here:

Hopefully, you’ve taken the time to go through and do that. Not only is it just good practice to look through your site every so often, it may remind you of things you started, but didn’t finish, or ideas you had that are primed for execution now!

Item 2:

Go, right now, and take a look at the analytics or stats for your website and blog. And if you don’t have some sort of analytics set up, we need to fix that.   Pronto!    Please!!

Look closely at what your highest sources of traffic are.  Can you do more with them? For example, if you are getting a high number of visitors from Twitter, maybe you could spend some more time there, and phase out another site that isn’t even showing on your traffic sources right now.

Or, if you’re getting a lot of traffic from a few articles you submitted months ago, maybe now is the time to put a specific article marketing strategy into place, and generate lots more traffic through the regular submission of fresh articles.

Or maybe, you’re getting traffic from a collection of websites and blogs of people you know, work with, or that are affiliates of yours. This is a great one, because it’s quick and easy to deepen the relationship, and generate more traffic from the same sites. You can do this through regularly commenting on their blogs, starting conversations with them in social media, becoming a guest contributor to their blog (you already know their audience is interested in your content!), or simply asking them! A quick email is a great ice-breaker. All you need to say is that you’ve noticed a lot of traffic coming through from their site, and you wanted to thank them for it. You can offer to guest post for them, or suggest that there may be the potential for a Joint Venture between the two of you. And if they’re affiliates of yours already, just ask them what they would like in order to promote you better, and earn more commissions.

Finally, once you know where the highest sources of traffic are, take a good hard look at where you’re spending your time. If you spend hours every week writing articles, but don’t see article directories as a major traffic source, maybe that time would be better spent somewhere else.  This isn’t about creating more tasks for you to do (because almost all of them will probably offer some value to you), it’s about knowing where the biggest return on your time investment is, and focusing your efforts there.

Have you been struggling with figuring out your analytics, creating a
system to automate some of your marketing tasks, or any other  Marketing
Tech headache? Got a question and wish you could just pick the brain of
someone that works with blogs, social media and shopping carts all day
long? Join our next Marketing Tech Q & A call! For only $17, you get
access to our hour-long Q & A call where you can ask all those questions
that have been bubbling around in your brain!
Check it out at www.marketinggeeksinc.com/marketing-tech-qa

Have you been struggling with figuring out your analytics, creating a system to automate some of your marketing tasks, or any other  Marketing Tech headache? Got a question and wish you could just pick the brain of someone that works with blogs, social media and shopping carts all day long? Join our next Marketing Tech Q & A call! For only $17, you get access to our hour-long Q & A call where you can ask all those questions that have been bubbling around in your brain!