Are you a Master at what you do? Does it matter?

When trying to build their business, a lot of entrepreneurs blame the fact that they aren’t successful on just needing to get better at what they do.

I think people get this from their years in the workforce. When you got a performance review, your boss would usually talk about ways to improve performance, and a lot of times it involved getting a certification, learning a new skill or software, cross-training in another department, etc.

You know what, though? If you are a business professional and have some level of expertise, you know more than a lot of people out there! There is someone who would love to know what you know, and in that way, you offer value to them.

Now, I’m not saying that additional training isn’t important. But I think a lot of entrepreneurs use the excuse of wanting to get more training/skill/knowledge/another certification as a way to avoid taking that next big step, stepping up, and really marketing their business and seeing the success they deserve.

“Marketing is more important than mastery”.
-Ali Brown

Marketing is THAT important. And if you’ve been holding back until you get that next level of education, I challenge you to STOP! It might take a major shift in the way you’re currently thinking about your business, but think about it this way: it doesn’t matter how much you know, if nobody knows about you, you’ll be out of business before you know it.

How can you best showcase the expertise you already have?

A quick, easy and low-cost way to get started showcasing that expertise is online marketing. You could write a series of articles on a topic that a lot of people have questions on, or a How-To series. Share little mini-tips regularly on Facebook, Twitter and LinkedIn. Use some of this content, and create short videos that you put on YouTube. Fill your blog with all of these different pieces, and you might just be amazed at your own expertise!

Not only does this increase your visibility and get you out of your own head, it helps you get more clients through the Know Like and Trust factor. People will see your expertise, they’ll get to know you, and they begin to trust you. And that is an awesome way to start a new client relationship.

If you’re ready to embrace your current expertise and start marketing yourself online, there are lots of articles here on my blog, and online, to get you started. Or contact me for your own 20 minute strategy session to learn more about how a VA can help you with a complete online marketing strategy.

Free teleclass: 5 Innovative Marketing Strategies for 2011

You missed it live, but you can still listen to the recording!

If you’re like many solo business owners, you’ve probably dipped your toe into the world of online marketing & social media. And there are so many different pieces to online marketing, you may find yourself jumping from one “latest and greatest” tool or fad to another, with no plan, and no results to show for it.

Yes, the world of online marketing IS always changing, but in order to harness its power, you need to know what is working now, and how to apply it to YOUR business.

Register below for the recording to learn

  • One marketing tool that has a 95% open rate for messages to your ideal clients
  • New ideas for integrating social media into your current marketing
  • 3 Ways to figure out what online marketing is working for you, and what isn’t
  • 30 minutes a week to gain local (and national) visibility
  • 4 Tips on finding the right person to help you with implementation, and the important things to communicate to them

So whether you’re a successful solo professional that has decided there’s not enough time in the day to do it all yourself and need to outsource, or are just getting started and want a system to follow yourself, this call is for you!

Sign up for access to this recorded teleseminar

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Happy Holidays from Marketing Geeks!

Happy Holidays from Marketing Geeks! Christmas is my favorite holiday of the year by far – the music, the lights, the food, and the family – I love it all! And as long as we have a white Christmas (which we usually do in the snowbelt of Michigan) I can even handle the cold!    :)

I hope you and your family have a wonderful holiday season, whatever holiday you may celebrate. This time of year is great to take a break and reconnect with the things in our life that are our true priorities, like family and friends.

But with all the holidays sales out there, it’s also a great time to save a few dollars on products and services that will help your business grow in 2011. So in the spirit of holiday sales, we’re offering 25% off our most popular products and services!

Take your pick below, and use the coupon code snowman when you checkout!

Products

* The Social Media Content Creation Kit:  $97  Now $73 Buy Now

Creating a strong social media presence requires content – lots of it! If you always find yourself struggling to publish enough blog posts, articles, tweets, status updates, videos and audios, the Social Media Content Creation Kit is for you. It lays out a simple strategy for generating original content regularly, and gives you tons of ideas for repurposing content, automating your social media, and spending as little time as possible while generating an online presence that screams “Expert”!

* Social Media Assessment & Strategy Call:  $75  Now $57 Buy Now
In this 30 minute call you’ll get a complete assessment of where you are with your current social media profiles, and where improvements can be made.  Then we’ll map out a strategy for you in order to increase your visibility, traffic and sales through social media.

Services

* Project Social Media Done In a Day Intensive:  $897  Now on super-special 60% holiday discount!
This innovative Done In A Day Intensive is a one-day personalized program that gives you direct access to the experienced Project Social Media team and gives your social media marketing efforts the kick in the pants that it needs. Get your strategy and your setup done, all in one day!

* 20 Hour Support Package: $997  Now $748 Buy Now
Our ultimate support package – you get 20 hours of specialized social media, WordPress, 1ShoppingCart and online marketing support! Let us take care of the technical side of your online marketing, and see increased results and more time for you to spend on your business!

* WordPress Blog Site Design: $597  Now $448 Buy Now
Is your site outdated (or worse, nonexistent!) and in need of updates? Tired of waiting for your web designer to make simple changes to your website? Want better search engine findability and social media friendliness for your site? Consider WordPress! Our WordPress Blog Site package gives you a complete website based on WordPress, a user-friendly and search-engine friendly platform that makes updating your site easy, and gives you loads of functionality you probably don’t currently have!

* Social Media Branding Package: $157  Now $118 Buy Now
Having a consistent design across all your social media profiles is a great way to brand your business, provide additional information, and gain visibility. This package gives you a custom Twitter background, a custom welcome tab for your Facebook Fan Page, and a custom YouTube background.

* Press Release Submission:  $67   Now $51 Buy Now
Press Releases help you get the word out about new products, changes in your company or any other news you’d like the world to know about. Our team will create accounts with your bio (and a link back to your site), and distribute one press release out to multiple high-ranking PR sites.

How to: Add Google Analytics to your Facebook Fan Page

Now I know, analytics aren’t the sexiest thing in marketing.  Most people want the latest and greatest new tools or tricks, me included!  :)  But knowing who is visiting your site, where they’re coming from, who is linking to you, and where in the world they’re located is really helpful in knowing whether your current marketing (or that new latest and great tool) is working the way you want.

After all, if you want to appeal to US corporate business development professionals and expect that most of your traffic will come from LinkedIn, you might be surprised to find that the majority of your traffic is clicking through from Facebook and are located in Europe. Without analytics, you’d be completely unaware. As they say, ignorance is bliss! Unfortunately, for the business owner trying to make a living through sales of their products or serivces, it isn’t bliss because you’re not getting the results you’re expecting and you wouldn’t even know why.

So analytics are very important – they can give you insights into your visitors that let you make copy changes to better appeal to your target market. They can give you an idea of who is linking to you and interested in your content. And they give you the opportunity to do better with your business.

But what about external pages, like your Facebook Fan Page? A Facebook Fan Page is an increasingly important part of your online presence, but until now has been fairly difficult to get a sense of analytics. Facebook Insights give some info, but not as much as a lot of people would like to see. But now, there’s a way to add your Google Analytics code to your Facebook Fan Page!

But rather than me trying to explain how to go about adding the code, the folks over at Social Media Examiner have done a great job of that already! Check it out, they offer instructions complete with pictures and make it easy for you to do it yourself.