Are you a Master at what you do? Does it matter?

When trying to build their business, a lot of entrepreneurs blame the fact that they aren’t successful on just needing to get better at what they do.

I think people get this from their years in the workforce. When you got a performance review, your boss would usually talk about ways to improve performance, and a lot of times it involved getting a certification, learning a new skill or software, cross-training in another department, etc.

You know what, though? If you are a business professional and have some level of expertise, you know more than a lot of people out there! There is someone who would love to know what you know, and in that way, you offer value to them.

Now, I’m not saying that additional training isn’t important. But I think a lot of entrepreneurs use the excuse of wanting to get more training/skill/knowledge/another certification as a way to avoid taking that next big step, stepping up, and really marketing their business and seeing the success they deserve.

“Marketing is more important than mastery”.
-Ali Brown

Marketing is THAT important. And if you’ve been holding back until you get that next level of education, I challenge you to STOP! It might take a major shift in the way you’re currently thinking about your business, but think about it this way: it doesn’t matter how much you know, if nobody knows about you, you’ll be out of business before you know it.

How can you best showcase the expertise you already have?

A quick, easy and low-cost way to get started showcasing that expertise is online marketing. You could write a series of articles on a topic that a lot of people have questions on, or a How-To series. Share little mini-tips regularly on Facebook, Twitter and LinkedIn. Use some of this content, and create short videos that you put on YouTube. Fill your blog with all of these different pieces, and you might just be amazed at your own expertise!

Not only does this increase your visibility and get you out of your own head, it helps you get more clients through the Know Like and Trust factor. People will see your expertise, they’ll get to know you, and they begin to trust you. And that is an awesome way to start a new client relationship.

If you’re ready to embrace your current expertise and start marketing yourself online, there are lots of articles here on my blog, and online, to get you started. Or contact me for your own 20 minute strategy session to learn more about how a VA can help you with a complete online marketing strategy.

How to add snazzy social media icons to your site

Do you have your social media profiles on your website? Hopefully so, because just like offering a freebie or free-taste on your website, it’s a great way to encourage readers to connect with you in a casual, non-salesy way. This lets them get to know you and your expertise without any pressure to immediately become a client. And it helps you build that KLT (Know, Like and Trust) factor that is so important online.

So today’s post is going to show you how to add those snazzy Facebook, Twitter and LinkedIn buttons you’ve seen around, to make it easy for readers to find your social media presences, and connect with you there too!

To start with, you need to find some icons you like! Now a word of warning – just because you find an image online doesn’t necessarily mean you can grab it and use it on your site – things like that can get you in trouble! So you want to start with a source that you know offers the right to reuse on your website. My particular favorite is www.iconspedia.com, or you can visit www.twitter.com/goodies to generate the html code AND link and save yourself one step. You can also do a search on Google for free social networking icons.

Once you find icons you like, go ahead and download to your computer.

The next step is to generate html code for the image, as well as the link to your profile. If you’re not familiar with writing html code, the easiest way to do this is to go into your Edit Post screen on WordPress, and Upload the image.

upload

Once you have the icon in your post, select it by clicking on it, then use the Insert Link button to add a link to your profile – should like something like this  http://www.facebook.com/rebeccazwar?ref=profile or this http://www.twitter.com/rebeccazwar

Now, all you need to do is switch to the HTML tab, and copy ALL the html code you see!

It should look like this:

The very last step is to go into Appearances –> Widgets, and drag a new Text Widget onto your sidebar. You can name it something like “Connect With Me”, then you just paste your html code into the box, click Save, and VOILA! You can check out your new icons!