As some of you may know, my ex-husband passed away over the summer. That was a strange experience for me, as we hadn’t been close for a while, but I was connected with him on Facebook, joined the Memorial Group that some of his friends set up, attended the funeral, etc.
In browsing through the Facebook blog yesterday, I came across a very interesting post that touched on my story above. Facebook has actually addressed the issue of what to do with the Facebook account of a friend and family member, should they pass away. They allow people to submit profiles to be “Memorialized” which means that they are removed from the general search so people don’t continue trying to add them as friends, but leave them live so that friends and family can post memories and messages on their wall.
You can read the entire post here. I like that Facebook has addressed this issue already (there’s a great story behind it) since, having 200+ million members, this is quite likely to come up. And it also reminds me that often, there are many features of online sites we use daily that we are not even aware of, unless we take a few moments to explore them. This is usually best done through the site’s blog. So my Marketing Tech Coach tip for you today is to take a couple minutes to look at the Facebook blog every so often, or any site you use regularly. You never know – they may have a tool or feature that you could really use!